Amazon Ads Certifications. How to Become Amazon Ads Certified?

Get the insight you need to become Amazon Ads certified. From why certifications are important to how you can become certified, this guide covers it all.

Amazon Ads Certifications. How to Become Amazon Ads Certified?

Get the insight you need to become Amazon Ads certified. From why certifications are important to how you can become certified, this guide covers it all.

Need it Fast? Check this Amazon_Roll exams bundle with answers to all Amazon Ads category certification exams.

List of currently available Amazon Ads certifications:

As the online retail industry continues to grow, Amazon is leading the charge with an impressive 20.6 billion U.S. dollars in ad spend for 2022 - a staggering increase from 16.9 billion U.S. dollars in 2021. To keep up with this demand and ensure that their ads are reaching consumers effectively, businesses need to be well-versed in Amazon Ads solutions, and its best practices – which is where becoming certified comes into play.

In this article, we will cover how you can become certified by Amazon Ads and what it takes to get there. We’ll also give you some tips and available courses to help you further your knowledge.

What are Amazon Ads Certifications?

The Amazon Advertising Certification acknowledges people who have expertise in utilizing Amazon Advertising items and highlights. It is a professional accreditation that provides industry-recognized standards for those who handle advertising campaigns on Amazon and other Amazon properties.

By becoming Amazon Ads certified, you can demonstrate your abilities and knowledge to employers or clients and have an edge in the competitive job market. Even some marketing professionals with years of experience in the field have to recertify for certain roles - so the certification is really beneficial for anyone looking to stay up-to-date and succeed in the fast-paced world of digital advertising.

In order to obtain certification, one needs to pass an exam that assesses their understanding of Amazon Advertising products and best practices. After successfully completing the exam, a digital badge will be awarded, which can be shared on social media and added to their online portfolio.

Benefits of Becoming Amazon Ads Certified

As an individual, gaining Amazon Ads certification will help you achieve business and professional goals as well. Here are some of the benefits that come with becoming an Amazon Ads certified professional:

  1. Helps You Keep Up With the Latest Trends

Amazon Ads Certifications are constantly updated with the latest trends in digital advertising and strategies. This helps professionals who have a certification stay up-to-date with the latest trends and also further their understanding of Amazon Ads.

  1. Gives You an Edge in Applying for Jobs

By having a certification badge in your resume, you can demonstrate to potential employers that you have expertise in Amazon Ads products and understand the process of running campaigns on the platform. Having this skill will set you apart from other job applicants and give you a competitive advantage in the job market.

  1. **Helps You Develop Your Advertising Strategy **

The certification also provides valuable insights into the different advertising strategies and techniques used by Amazon. With the help of this knowledge, you can create a successful advertising strategy for your business and set yourself up for success.

Things to Keep In Mind Before Making an Attempt

Here are some key things to keep in mind before attempting the certification assessment:

  1. Upon accessing the certification, it is recommended to go through the modules before attempting the test. The modules provide comprehensive coverage of the exam content and may prove beneficial. Nonetheless, completing all modules is not mandatory for obtaining the badge. Jumping straight to the assessment is also an option.

  2. Before starting the assessment, make sure to read the disclaimer. The assessment duration is 2 hours, and the number of questions varies depending on the certificate you are undertaking. The output language code is EN-US.

  3. To pass, you need to score 80% or higher on the exam. If you don’t pass, you can take the exam again after 24 hours.

  4. The exams consist of multiple-choice questions. You are allowed to reference your course materials during the exam and, if needed, retake it after a 24-hour waiting period. Additionally, all exam content will be covered in the certification courses.

Steps to Become an Amazon Ads Certified Professional

  1. Sign up Learning Console

To obtain certification, you must create an Amazon Ads account on the learning console. You can either use the email and password that you use for managing your Amazon Ads campaigns or create a new Amazon account.

  1. Learn From the Course Material

While reviewing the course material for your learning path is not mandatory, it is highly recommended as the courses have been created in a manner that helps you gain the knowledge necessary to clear the certification assessment.

  1. Attempt Your Desired Certification

After logging in, you can take any of the available certification assessments. To pass, you must score 80% or higher. If you fail on the first try, you can retake the exam after 24 hours.

  1. Receive Your Certification Badge

Once you successfully pass the exam, a digital badge will be issued to you that can be shared on social media and other platforms to let the world know of your achievement.

Available Ads Certification By Amazon Learning Console

There are multiple Amazon Ads certificates you can earn for free. Some of them are well hidden, and I am sure you are not aware of all of them. If you visit Amazon Ads academy, you will see 7 free certification programs available in English language. However, there are several certifications that you can earn and they are not visible on the main Amazon ads academy page. As an example, Amazon Ads foundations certification program and Amazon Ads Campaign planning certification program.

  • Amazon advertising foundations exam answers

  • Amazon DSP advanced certification answers

  • Amazon DSP certification exam answers

  • Amazon retail for advertisers exam answers

  • Amazon Sizmek ad suite exam answers

  • Amazon sponsored ads certification answers

  • Twitch Gameplan certification exam answers

  • Amazon Campaign Planning certification exam

  • Amazon Video Ads certification exam

  • Amazon Sizmek ad suite advanced certification exam

  1. Amazon DSP Certification

The Amazon DSP certification helps you prove your expertise in programmatic advertising using managed-service and self-service methods. It’s a great choice for marketing professionals and advertisers who want to improve their campaigns, analyze reports, and follow ad policy guidelines on the platform. You’ll learn about Amazon DSP supply, how to target users, optimize campaigns, and report on your results in the course.

  1. Amazon DSP Advanced

The advanced certification is designed for digital buying professionals who manage campaigns across different channels and want to enhance their knowledge of programmatic advertising. It covers topics such as bid strategies, bulk sheets, third-party integrations, and best practices for optimizing Amazon creative ads.

  1. Amazon Sponsored Ads Certification

This certification program can help you become an expert in creating and optimizing sponsored ad campaigns on Amazon. These ads can be a powerful tool for advertisers who want to promote their products or services and reach the right audience without wasting time or budget.

  1. Amazon Retail For Advertisers

If you are in charge of increasing sales and traffic for Amazon’s retail business, this certification is perfect for you. You will gain knowledge on how to set up and optimize campaigns to achieve the highest ROI, all while preserving brand integrity and growing market share. This could be especially useful for retailers and eCommerce brands who are new to Amazon Advertising.

  1. Twitch Gameplan

Twitch is a popular gaming platform with a community of gamers who watch live streams from top industry players. The Twitch Gameplan certification is helpful for those looking to show their advertising proficiency on the platform, offering a better understanding and use of Twitch advertising products.

  1. Sizmek Ad Suite

You can demonstrate your proficiency in using the multichannel ad server by taking the certification assessment. This will equip you to handle campaigns over various devices and screens and ultimately result in improved advertising results and increased engagement with your target audience.

Amazon Ads Certification: Frequently asked questions

Who can get the Amazon ads certification?

The opportunity to become an accredited expert in Amazon advertising is open to all those who are interested.

What’s the cost of Amazon ads certification?

The exam is free, and all you need is an Amazon account to take it.

What’s the time to complete the assessment?

You have 120 minutes to complete the assessment, which comprises a set of questions. Once you start the timer, you cannot pause it, meaning you need to work with speed and precision.

Do Amazon ads certifications expire?

Your certification will remain valid for 12 months starting from when you pass the assessment. Once this period is over, you will have to take the exam again to maintain your accreditation.

How are exam scores calculated?

To pass the assessment and receive your accreditation, you need to answer questions quickly and accurately to achieve a score of at least 80%. Higher scores indicate better performance.

What format are the courses?

You can access various resources in the learning console such as watching videos, taking interactive courses individually, or enrolling in a series of courses.

How do I login to the learning console?

To sign up, use the email and password that you use to manage your Amazon Ads campaigns. Alternatively, you can create a new Amazon account by clicking here.

Is it possible to use the learning console using my mobile device?

You can access the learning console from any device by visiting

What are common jobs for Amazon Ads professionals?

Those with Amazon Ads certifications can find employment in a variety of roles in digital marketing, such as PPC Account Executives and Digital Ad Strategists. They may also be employed as Campaign Managers, Performance Analysts, or Media Buyers.

How much do Amazon Ads Specialists earn?

The average yearly salary for an Amazon PPC in the United States is currently $61,050 as of March 27th, 2023. It is anticipated that this figure will increase gradually over time as Amazon Advertising gains more popularity and widespread usage.

How do I become an expert in Amazon ads?

Practice often and stay up to date with the latest trends in Amazon advertising. Additionally, familiarizing yourself with the platform’s tools and taking courses related to Amazon marketing can help you gain a better understanding of how to use the platform more effectively. With practice, patience, and dedication, you can become an expert in no time.

Closing Thoughts

Amazon marketing is a powerful tool that can be used to reach audiences and drive sales. With the appropriate certifications, you can show your proficiency in creating and optimizing campaigns on the platform and get one step closer to becoming an expert in Amazon advertising. We hope this article has given you enough information to make an informed decision on taking the Amazon Ads Certifications and making your mark in the world of digital marketing.

BONUS TIP: Its best to have a quick look over the Amazon Ads certification’s answer before taking the assessment, as it can give you an idea of the type of questions to expect. Additionally, many exam takers find it helpful to review the Amazon Ads Certification study guide to prepare for their assessment.

Check some useful links