Which two Campaign Manager attributes can be used as filters in a dynamic feed? (select two)
Placement ID
Site ID
Floodlight ID
Canonical geolocation
Certification program: 👉 Google Marketing Platforms Creative certification
Explanation: In a dynamic feed within Campaign Manager, the two attributes that can be used as filters are Placement ID and Site ID. These attributes are essential for defining criteria that determine which specific content or ads are served dynamically based on user interactions or external conditions. Placement ID allows advertisers to target and filter content based on the specific placement where the ad will be displayed, ensuring relevance and contextuality in ad delivery across different placements within a campaign. Site ID enables filtering based on the specific website or domain where the ad will appear, providing advertisers with control over where their ads are shown and enabling targeting strategies based on site-specific audience preferences or performance metrics. By using Placement ID and Site ID as filters in a dynamic feed, advertisers can effectively tailor ad content and messaging to match the characteristics of each placement or site, optimizing engagement and campaign effectiveness. These attributes facilitate precise targeting and customization of ad experiences, ensuring that ads are delivered in contexts that align with strategic goals and audience expectations, thereby enhancing overall campaign performance and ROI in Campaign Manager.
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