Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

Impression-to-view rate

Designated weights

Click-through rate (CTR)

Click-through-conversion rate


Certification program: 👉 Google Marketing Platforms Creative certification

Explanation: The two variables that can be used to optimize the rotation of dynamic creatives are Click-through rate (CTR) and Click-through-conversion rate. Click-through rate (CTR) measures the percentage of users who click on an ad after viewing it, indicating the effectiveness of the creative in generating initial user interest and engagement. Optimizing rotation based on CTR helps prioritize creatives that resonate well with the audience, potentially improving overall campaign performance by maximizing user interaction and click-throughs. Click-through-conversion rate, on the other hand, measures the percentage of users who click on an ad and subsequently complete a desired action, such as making a purchase or filling out a form. This metric provides deeper insights into the effectiveness of creatives in driving meaningful conversions beyond initial clicks. By optimizing rotation based on both CTR and Click-through-conversion rate, advertisers can refine their creative strategies to focus on delivering impactful messages that not only attract clicks but also drive valuable user actions, ultimately maximizing campaign ROI and achieving specific campaign objectives more effectively. These variables are critical in dynamic creative optimization as they allow advertisers to continuously refine and improve creatives based on real-time performance data, ensuring campaigns remain relevant and effective in reaching and converting target audiences. Thus, leveraging CTR and Click-through-conversion rate for rotation optimization aligns with best practices in digital advertising, enhancing the overall effectiveness and efficiency of dynamic creative campaigns in Studio and similar platforms.

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