Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she's willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
- - Most of your website design tools can be found in a CMS. A CMS can be defined as which of the following?
- - Most organizations target how many buyer personas?
- - Murphy is the owner of a user-focused organization called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams at FusionTactics. Which question is suitable to ask to encourage cross-functional collaboration between FusionTactics's teams?
- - Myrna is a marketer for TryAndBuy.com. Drop-off rates at the checkout page are trending high on the site. She has called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers.
- - Nadine recently launched a lead generation campaign. However, her sales team is not satisfied with the leads quality. What should she do? Select all that apply.
- - Naomi wants to promote her app with Google Ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an App campaign?
- - Nathan manages a website that sells bicycles. He's using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What's the advantage In-Market audiences gives Nathan in reaching his marketing goals?
- - Nauto, a data platform for self-driving cars, helps make autonomous driving safer for companies managing fleets of self-driving vehicles. Naturally, its customers would need all kinds of information, and Nauto has this information packaged into a super-simple e-book. Their landing page gives you both a brief contact form, and some preview statistics to prove why this resource is so important. Reflecting on the landing page’s best practices, which area could Nauto optimize on this page?
- - Nelson is a marketer for the company WorldTrend. Nelson wants to help build a strong, more user-focused organization by getting the support of WorldTrend's leadership. Which of the following is a recommended action for Nelson to gain the support of leadership in this area?
- - Nicky's account manager asked her to include minimal or no text overlay in the image assets that she's using in a Google App campaign. Why is that?
- - Nicolas wants to use Audience Attributes. What could that include? Select all that apply.
- - Nicole O’Donnell suggests using what type of individuals to act as inspiration in storytelling for brands?
- - Noel is responsible for leading the testing at SweetFizz. Noel has been using a testing platform for SweetFizz's site. Why should SweetFizz integrate their testing platform with their site analytics?
- - Noticing spikes or dips in specific behaviors and quantifying them is an example of which step of implementing behavioral marketing and customer segmentation?