Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - A marketer aims to tailor their marketing strategy to a specific audience. How might social media help them achieve this goal?
- - A marketer creates charts and infographics as part of their data story. What is this component called?
- - A marketer creates interactive content for a brand’s Facebook page. Their goal is to promote a product and increase customer engagement. What marketing process did they follow?
- - A marketer enhances webpage results in Google Search by including interactive features and a star rating. How did they achieve these unique features?
- - A marketer identifies topics their target audience is searching for to help capture their attention. What stage of the marketing funnel are they targeting?
- - A marketer is considering the pros and cons of paid search. Which of the following is an advantage of paid search ads?
- - A marketer is creating a data story and picks their data points and insights. What is the next step in creating a data story?
- - A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?
- - A marketer only pays when someone takes action on their ad. What type of advertising model is this?
- - A marketer posts messages that reinforce a brand’s message, values, and vision on social media. This is an example of which type of content?
- - A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?
- - A marketing director wants to acquire a lot of exposure for a new product line that her company's launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?
- - A member of your marketing team wants to send a sales offer to your existing customers. How do you respond?
- - A national car dealer is willing to pay extra to advertise their end-of-year sale on some national radio stations' homepages. They also want the option to stop the deal at their discretion. What type of Display & Video 360 deal should they have?
- - A playbook can include all of the following EXCEPT: