Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
- - Amanda uses 'Influence consideration' as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda's campaign?
- - Amy has created a new brand for her company's goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
- - An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She's trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.
- - An ad extension, if present, will always serve. Select whether the previous statement is true or false.
- - An ad for your upcoming webinar on network security should lead people directly to ___________.
- - An ad title can contain three parts, each up to 30 characters long. Select whether the previous statement is true or false.
- - An advertiser doesn't have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two.
- - An advertiser has seen a lot of success with Google Search, and they'd like to increase their reach by creating a Display campaign. They'd like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?
- - An advertiser is interested in generating conversions through Google Display ads, but they're relying on the campaign's help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.
- - An agency is interested in using automation to more effectively manage their Google Display campaigns. What's one automation model that Display campaigns provide?
- - An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?
- - An e-commerce business informs users that its checkout page has a secure connection for purchases. Which website optimization recommendation is this an example of?
- - An entry-level digital marketer is working with data. They collect the data they need from an analytics tool and put it into a spreadsheet to make it easy to access and work with. Which way of working with data does this describe?
- - An event goal conversion can be best defined as which of the following? Select one option.