Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - An example of a customer using self-service is when they:
- - An inbound sales strategy focuses on identifying people who _________.
- - An independent food truck vendor wants to grow its customer base. Which of the following is a specific business goal for this company?
- - Angela's ready to get started with her first Smart Display campaign, but her account isn't yet eligible due to not having enough conversions in the last 30 days. What's the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
- - Arjun is shopping online at a few different retailers. He has added items to his cart at each store. Instead of completing any of these purchases, he steps away from his computer, leaving his cart full of products. Why is it important for online companies to measure these instances of cart abandonment?
- - Arlo has applied targeting at both the campaign level and ad group level to his campaign. Which level will take priority?Select one option.
- - As a digital marketer creating a webpage, you create content that visitors find engaging. The visitors then share and direct other visitors to the website. This represents which site optimization recommendation?
- - As a digital marketer or e-commerce analyst, you often collect and organize information to identify patterns, uncover trends, and solve problems. Which skill does this refer to?
- - As a digital marketer setting up a search engine marketing ad, you display information that highlights a specific aspect of a product. What is the term for this format?
- - As a digital marketer setting up an SEM ad, you include information about the business such as additional website links, a phone number, and an address. What is the term for this additional information?
- - As a digital marketer, you are reviewing image content on your company’s website. You notice that several of the images are an original version with a large file size. Which of the following image best practices is this likely not following?
- - As a digital marketer, you create an automated email sequence for potential customers. The email sequence will go out to people who sign up through the website. The emails will provide more information about your products and a discount code for their first purchase. This strategy falls under which marketing funnel stage?
- - As a digital marketer, you encourage customers to leave a review and share their experience with the business. This strategy falls under which marketing funnel stage?
- - As a digital marketer, you focus on search engine optimization and creating content to reach potential customers not familiar with your brand. This strategy falls under which marketing funnel stage?
- - As a digital marketer, you may create ads. Which of the following refers to responsive display ads?