Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - As a display ad best practice, you should use new display ads every few weeks. Why is this important?
- - As a marketing director at a large company, Cara's considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What's another benefit a Google Display Ads campaign will provide Cara?
- - As a new associate, you may be asked to check that customer interactions align with business objectives, and ensure that email ads generate the desired results on a website. Who typically fills this role?
- - As a new associate, you may be asked to follow SEO best practices, draft social media copy and obtain approvals, and monitor activities of returning customers. Who typically fills this role?
- - As a salesperson using HubSpot, you are about to make a call to a prospect and want to follow a prepared outline during the conversation. Which HubSpot tool can you use to insert pre-defined text blocks with question prompts for your call outlines?
- - As a salesperson using HubSpot, you need to email a prospect from the prospecting workspace. Which feature within the email window allows you to add frequently used marketing materials, slides, or data sheets to your prospect emails?
- - As part of a marketing project, a company clarifies who their audience is and which social platforms to use. Which one of the five pillars of social media marketing does this represent?
- - Assets help give users which two things they want to get out of their search queries?
- - At what level should you evaluate performance for your Search Ads 360 bid strategies?
- - At which stage of the Buyer’s Journey is a user most likely to be if she is spending time on your products page?
- - Based on the data below, what is the return on ad spend (ROAS) for the campaign?
- - Based on the data below, which is the most effective advertising campaign?
- - Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
- - Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
- - Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?