Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box's main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?
- - Claire has created a Google Display Remarketing campaign. What's the most likely reason she decided on remarketing?
- - Claire is analyzing her website's Core Web Vitals and notices that LCP is occurring at 10 seconds, which is much longer than what Google recommends. Which of the following elements could be contributing to slowing down Claire's page?
- - Cobbling together software parts that do not all use the same database increases the risk of what?
- - Colin wants to get the word out about his newest product. He's planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose 'Build awareness' as his marketing objective?
- - Comparing two versions of marketing material to determine which performs better' is the definition for what term?
- - Complete the following sentence by selecting two correct answers: With Microsoft Advertising, you can use Dynamic Remarketing… Select two options.
- - Congratulations — you just landed a job selling IT equipment to large corporations! You receive your first inbound lead, and you call the person who submitted it. You quickly realize that this person is a junior employee with no buying authority. What should you do?
- - Consider the following blog post title: '6 Questions To Ask Before You Plan Your #GivingTuesday Campaign.' This is an example of which type of headline format?
- - Consider the following customer persona: A 38-year-old woman who exercises regularly and does not think that she has enough time to cook meals after work. What component of the customer persona is missing?
- - Consider the following scenario about digital marketing: A pet store creates an online presence. The owner posts video ads on social media of products and discounts. The ads don't attract new customers. How can digital marketing help the pet store succeed?
- - Consider the following scenario: A company is trying to determine when their audience is most likely to engage with their content, as well as how often the company should post. Which core pillar of social media marketing is this company working on?
- - Consider the following scenario: A customer makes an online purchase. First, they discover the product. Then, they find answers to their questions, decide to make the purchase, and recommend the product to others. What is the path called that the customer takes from finding the product to recommending it?
- - Consider the following scenario: A digital marketer is running a social media campaign for a company that sells dog treats. Customers are posting pictures of their dogs devouring these treats on social media. This user-generated content is an example of which type of media?
- - Consider the following scenario: A digital marketer records a product demonstration to showcase the company’s newest arrival. If they post this recording to one of the company’s social media platforms, what content format are they using?