Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Consider the following scenario: A digital marketing team is analyzing recent sales data. They notice that customers are frequently engaging with a specific ad, but sales are low. They want to convince stakeholders to use a data-driven attribution model to understand why customers are not taking action. What might the digital marketing team do to convince their stakeholders?
- - Consider the following scenario. You’re managing email marketing for a car repair shop and are trying to create a promotional email campaign. In your CRM, you notice there are various misspellings in the car brands assigned to your contacts. What portion of your email marketing strategy will this affect?
- - Consider the following statement: Google rates the relevance of your ads and landing page to a query and how likely a user is to click your ad. What does this refer to?
- - Consider the following statement: The more you're willing to pay, the higher it may show in the SERPs. What does this refer to?
- - Consider the line of code below. If you were to load a script in this way, what would be the result? {{ require_js(get_asset_url('./path/to/file.js'), { async: true }) }}
- - Consider this scenario: You are loading a script (script 1) on your page which two other scripts rely on to function (scripts 2 and 3). All of these scripts can be safely executed after construction of the DOM. Which of the following approaches would work when loading these scripts? Select all that apply.
- - Contextual marketing is used in which stage of the Inbound Methodology?
- - Contoso Bikes wants to ensure that if one campaign is attracting a lot of traffic on a given day, it CAN take budget from other campaigns. Which budget type should they select? Select one option.
- - Contoso Clothing is new to Microsoft Advertising and wants to track how many people buy a shirt online after clicking on their ad. What feature must they implement? Select one option.
- - Contoso Coffee chain of coffee shops is eager to ensure they bid on the brand keyword 'Contoso Coffee'. Why? Select one option.
- - Contoso Foods wants to track each time a searcher who has clicked on their ad watches a video on their site as a conversion. Which Microsoft Advertising feature do they need to implement? Select one option.
- - Contoso Holidays wants their ad to display for the keyword 'Flights to New York' only when a customer’s search query matches their keyword precisely- including some close variants- with no extra words. Which keyword match option should they select? Select one option.
- - Contoso Hotels wants to ensure that excessive spend on one campaign does not take budget from other campaigns. Which budget type should they select? Select one option.
- - Contoso Pet Supplies wants their ad for the keyword 'Cat Snaxxx' triggered when a user searches either of the individual words in any order, or words related to Cat or Snaxxx. Which match option should they choose? Select one option.
- - Contoso Vacations sells experiences in Mexico. Which of the following targeting opportunities are available to them with Microsoft Advertising? Select all that apply.