Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Dennis is a content marketer for a web development agency. While researching a blog post about accessibility, he came across some alarming information about companies being sued for lack of accessibility. How should he address this in his blog post?
- - Developing a content distribution goal begins with identifying the purpose behind your distribution efforts. Which questions can help you identify your purpose? Select all that apply.
- - Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the 'Influence consideration' marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
- - Digital marketers and e-commerce analysts are often curious. What does curiosity enable them to do?
- - Digital marketers often review website content or structure as part of search engine optimization. What does this task include?
- - Digital marketing helps businesses do what? Select all that apply.
- - Display & Video 360's Intelligence Panel would be useful for which use case?
- - Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?
- - Do brands have legal ownership over content that users generate about their brand?
- - Dollar Shave Club’s chatbot answers simple questions and queries that customers may have. Based on the information available in the chat, what are the benefits for the business to use a chatbot like this? Select all that apply.
- - Doreen uses Google Search to reach customers as they search for products similar to hers. She'd like to create a Display Remarketing campaign to reconnect with users and increase sales. How might remarketing help her meet this marketing objective?
- - Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll's website, which search engine function is at play?
- - During an exploratory interview, your colleagues ask a participant the following: 'What do you use our app for, and do you like the experience?' You could improve this question by:
- - During the awareness stage of the buyer’s journey, what is the buyer becoming aware of?
- - During the consideration stage of the buyer’s journey, what is the buyer considering?