Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - If your advertising objective is to build new, short-term demand and encourage browsing shoppers to consider your brand, which Amazon video ad product would be most appropriate?
- - If your advertising objective is to capture existing demand and reach audiences who are already considering your brand, which Amazon video ad product would be most appropriate?
- - If your agency client wants to know the products that are currently compatible with Google Ads auction-time bidding in Search Ads 360, what do you tell them?
- - If your business goal is to learn how long it takes users to purchase your product after selecting your ad, what metric should you follow in Search Ads 360?
- - If your business has a short buying cycle, which attribution model should you use?
- - If your campaign, ad group, or asset group does not have an ad schedule, the ad will serve based on the last schedule you set.
- - If your client asks how to make sure their Search Ads 360 campaigns get automatically updated to reflect the inventory that's available for purchase, how should you respond?
- - If your client asks what the preferred window of time is for reviewing the performance of their Search Ads 360 campaign, how would you respond?
- - If your client asks where to apply labels in their Search Ads 360 campaign, how should you respond?
- - If your client is trying to create automated rules in Search Ads 360 for all the campaigns associated with their agency but they can't see all their campaigns, why might that be?
- - If your client often changes keywords in their campaign as a reflection of the previous week's sales, what would you recommend they use in Search Ads 360, along with their data-driven attribution model, so that the campaigns update correctly?
- - If your company doesn’t produce very much content, all of the following are good alternatives EXCEPT:
- - If your content is focused on the different solutions to your buyer persona's problem, where would that content fit into the buyer's journey?
- - If your coworker asks what optimized targeting does, how could you explain it?
- - If your customer wants to dig deeper into their Search Ads 360 campaign and view the reporting for how their business organization is set up, what do they need to have set up within their account?