Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Of all video campaign effectiveness levers, what's the dominant driver of return on investment and the strongest on digital media?
- - Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media?
- - Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?
- - Of the different things users want to get out of their search queries, what two things do assets provide?
- - Of the following methods, which one should you use to implement and test broad match successfully on broad match campaigns intended to help analyze conversion data?
- - Of these programs, which are the most commonly used in Google Merchant Center? Choose two. Select 2 Correct Responses
- - Oliver is the marketer for the web site, FindYourHome.com. Oliver thinks the slowness of the site discourages users from browsing the site. But he's unsure how to demonstrate and prove this to the developer team and executive leadership. What's a tool Oliver can use to test, analyze, and report recommendations to improve the performance of the FindYourHome.com site?
- - Olivia manages an online store that sells musical instruments. She'll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
- - On a fixed annual budget, what's an effective way to ensure that you have the budget flexibility you need to experiment with campaigns to test their effectivenes?
- - On a LinkedIn post, when is the copy truncated?
- - On a mobile device, copy is truncated after how many characters?
- - On a website or app, what would Google Analytics 4 refer to as interactions?
- - On average, how much of a salesperson’s day is spent selling?
- - On the LinkedIn platform, video is 5 times more likely to start a conversation than any other content type.
- - On the Page Analytics dashboard you can check the member profile of each specific follower as well as the aggregated followers’ demographics.