Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
- - True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
- - True or false? A content offer is something you create and publish in exchange for personal information, like an email address and a name.
- - True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
- - True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
- - True or false? A knowledge base is a type of self-service.
- - True or false? A launch pad website doesn’t contain any content. It’s a functional prototype of what the website will look like when it’s done.
- - True or false? A list and a report in HubSpot accomplish the same actions and goals.
- - True or false? A personalization token has a default value set automatically.
- - True or false? A subject line should aim to be as lengthy as possible.
- - True or false? A timeline event can be associated with zero contacts.
- - True or false? A visitor can start a conversation with a chatbot, and then that chatbot can transfer the conversation to a human.
- - True or False? A website’s design is solely about looks.
- - True or false? A/B or split testing is the only way to validate your hypothesis.
- - True or false? According to the cost of poor quality, if your products were perfect, you could save 100% of the cost of appraising them.