Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You are advising a team of video content creators who are targeting a Gen Z audience. One of the creators mentions incorporating a technique they heard about called the 'millennial pause' into their editing style. How do you respond?
- - You are advising someone on the difference between Performance Max campaigns and Standard Shopping campaigns. What could you tell them that would accurately convey Performance Max campaigns' benefits?
- - You are creating a Connected TV Ad campaign and are at the step where you need to create your ad groups. You decide that you want to use the advertiser’s own data to target and engage their existing customers. Which audience option should you choose?
- - You are designing a mobile web site for a company called, HairCutters.com. It'll be the primary showcase of their hair care products. The website's design must include access through mobile devices. To make sure that customers have a good experience with the HairCutters.com web site, what should be the primary marketing goal?
- - You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?
- - You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format. Which exploration technique should you use?
- - You are on a call with a lead and need to quickly schedule a meeting for them with the first available sales rep on your team. Which option in HubSpot's meetings tool enables the lead to book a call with the first available salesperson?
- - You are setting up keyword matching for tennis shoes. Your ad also shows for searches that include the meaning of your keyword, such as shoes for tennis, buy tennis shoes on sale, and red tennis shoes. Which keyword match type is this?
- - You are the managing editor of a blog that features several contributing writers. What could you use to report the writer's name on each article page?
- - You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?
- - You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?
- - You can create a call-to-action to align with which stage of the buyer’s journey?
- - You can create campaigns that increase brand awareness on LinkedIn, Facebook, and Google using which Marketing Hub tool?
- - You can do all of the following from a ticket record EXCEPT:
- - You can do all of the following with the meetings tool EXCEPT: