Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You explain the concept of smarketing meetings to your leadership team, and one person asks, “How often do we need to have these meetings?” How do you respond?
- - You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days. In this report, which of these is a 'metric' in Google Analytics?
- - You have a goal of redesigning your website, but you first want to know which categories certain links should go under. Which research method should you use?
- - You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?
- - You have a new client who wants to know what Search Ads 360 does. How would you explain this marketing management tool?
- - You have a top-performing blog post that you want to republish. Which platforms should you republish it to?
- - You have Ads Personalization enabled for your property, but want to exclude specific events. What does this mean for the data for those events?
- - You have already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?
- - You have an event on your website that triggers when users watch a video. Which of these is an example event parameter?
- - You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen. What should you mark these events as in your Google Analytics 4 property?
- - You have the winning bid at a second-price auction for inventory in Display & Video 360, at $12. The second-highest bidder bids $8. How much will you pay for these impressions?
- - You just landed your dream job as a content creator at a local startup. It’s your first week and your boss asks you to perform a content audit to get acquainted with the company’s collateral as well as organize it. Where might you start looking for content that already exists?
- - You know that a shopper engages several times online with a product or service before actually purchasing it in a physical store. What approach should you take for an omnichannel strategy?
- - You know that mixing video ad formats is a good idea, but you aren't sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?
- - You launched your first video campaign a month ago and are trying to determine how many people have watched key moments or skipped your video ad. Which tool could help you uncover this information?