Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You want to build a private app that can create new custom objects. What scope would you need to give this private app access to?
- - You want to build a report that answers the question: “How many marketing qualified leads do I have and how am I getting them?” Which dimension should you put in your breakdown by area?
- - You want to check your client's Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and learn that the deal didn't receive any significant results. What could be causing this issue?
- - You want to create a new contact property where your existing customers can specify their preferred flavor of birthday cake. Which of the following would NOT be a recommended field type to store this categorical data under?
- - You want to ensure that the format of your email adjusts based on whether your contacts engage via mobile or desktop. This is describing what term?
- - You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?
- - You want to know how various ads you've placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the 'Conversion paths' report?
- - You want to learn what happens after transactions occur on your site so you can look for cross-sell opportunities and include new products in your next campaign. Within Search Ads 360, what tool should you look at?
- - You want to reach people based on their interests using your Google Video campaign, but you're not looking to build or refresh audiences manually. What audience solution should you use?
- - You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery. What Analytics properties are able to export data to BigQuery?
- - You want to run your campaign for your dry-cleaning service across three different publishers, each with different video creative specifications. One accepts 300x250-only companion ads, one requires VAST and vPaid tags, and the third hasn't sent specifications.How should you traffic this campaign to meet these demands?
- - You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property. Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads?
- - You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics?
- - You want to understand how easy it is for your customers to get their questions answered from your support team. The appropriate feedback survey to use is:
- - You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?