Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You're looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a patio set. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?
- - You're looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating?
- - You're making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?
- - You're managing app campaigns for a client and notice that they've achieved strong performance with their current creative, but have been using the same assets for a long time. How can you keep creative fresh for users while maintaining consistent results?
- - You're managing app campaigns for a financial services company. Which of the following assets should you use?
- - You're marketing a new line of cleaning services and need to reach more consumers, but you have a set budget you can't exceed. Which benefit of Google Ads could help you achieve your goal?
- - You're on a social media team for a outdoors brand called Appalachia. They've decided to revitalize their Pinterest account and see if they can engage customers there. What ways might you bring inbound marketing into the content creation process for this channel? Select all that apply.
- - You're on the lead generation team at a wine reseller called Partners in Wine. You've noticed that the user open rate of your emails has dropped over the last couple of months. What are some first steps you could take to solve this issue?
- - You're on the marketing team for a small housewares company that has 10 franchise locations. Each franchisee has a budget and wants to spend money to promote their location and drive in-store traffic. What recommendation would you make?
- - You're planning a future campaign for a new TV show focused on adults between 18-34 years old. You'd like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?
- - You're planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?
- - You're planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?
- - You're preparing a report on campaign metrics. Within Display & Video 360, where can you find information about the number of mobile views your ad has currently received?
- - You're ready for your tennis shoe campaign to launch.What do you need to do to make sure that Campaign Manager 360 knows to serve the creatives to a top sports site?
- - You're reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week and notice that it under-delivered. What should you do first to learn why that happened?