Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Within Search Ads 360, what feature should you use to make sure campaign structure, targeting, and creatives are updated automatically to reflect any changes?
- - Within Search Ads 360, what should you set up to learn about customer conversions?
- - Within Search Ads 360, what specific action does a custom column let you access for any formula?
- - Within Search Ads 360, what tool allows you to share insights across multiple teams or users?
- - Within Search Ads 360, what tool can show what happens after transactions occur on a site in order to find cross-sell opportunities and determine the types of additional products that might be included in an upcoming campaign?
- - Within Search Ads 360, where should you look to decide how to allocate your quarterly budget across each product and across each one of your campaigns?
- - Within Search Ads 360, where should you look to get an overview of campaign performance within a customized date range?
- - Within the Performance Center of Search Ads 360, what should you set up if you have a specific amount of money to spend on a campaign and you hope to get a decent return on investment (ROI)?
- - Within your Search Ads 360 account, where can you access your reporting, campaigns, and ad groups?
- - Writing valid HTML adheres to which WCAG principle?
- - You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?
- - You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as “people seeking to retire” is an example of what?
- - You are adding a new contact to your CRM in HubSpot and want to ensure data accuracy and efficiency in prospecting. Why is it essential to provide an email address for the person you are adding?
- - You are advising a team of video content creators who are targeting a Gen Z audience. One of the creators mentions incorporating a technique they heard about called the 'millennial pause' into their editing style. How do you respond?
- - You are advising someone on the difference between Performance Max campaigns and Standard Shopping campaigns. What could you tell them that would accurately convey Performance Max campaigns' benefits?