Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a user property collected by Google Analytics?
- - You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video. While looking through your data, which of these is a user property collected by Google Analytics?
- - You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video. Which of these is considered a user property collected by Google Analytics?
- - You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You're interested in gaining insight to which of these is driving the most new customers and the most conversions. Which dimension shows you where your website users arrived from, such as organic search or referral?
- - You manage a retail website, and customers arrive from many different places, like search engines, ads, and social media. You're interested in gaining insight into which of these is driving the most new customers and the most key events. Which dimension shows you where your website users arrived from, such as organic search or referral?
- - You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label them in your Google Analytics 4 property?
- - You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who've made a purchase. Which of these is an example of a predictive audience?
- - You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?
- - You manage marketing for a home mortgage app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?
- - You manage marketing for a local tourism company and you're creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?
- - You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible. In which two ways can Google Ads help?
- - You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
- - You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
- - You manage marketing for an online clothing company and and want to optimize your display campaigns before increasing their budgets. Which of the following actions should you take?
- - You manage marketing within a direct-to-consumer auto parts company and are aiming to drive sales online. What technique should you use to connect with viewers through video ads?