Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You should do all of the following activities during the identify phase of your inbound sales strategy EXCEPT:
- - You should do all of the following in your sales presentation EXCEPT:
- - You should use a call-out in a knowledge base article to:
- - You should use custom feedback surveys when you want to understand ________.
- - You tell your executive team that your company should have a content manager, and they ask, “Can’t someone take that on as a side project?” How should you respond?
- - You want to advertise your website with Google Ads, and you're thinking of using one of Google's Smart Bidding strategies. Which of the following is a Smart Bidding strategy?
- - You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads?
- - You want to boost conversion rates further for important audiences that have a high rate of conversion in your video campaign. How can you use Google's experimentation tool to acheive this?
- - You want to build a contact create attribution report that shows how your marketing assets are generating leads over time.Which data dimensions should you include in your report?
- - You want to build a private app that can create new custom objects. What scope would you need to give this private app access to?
- - You want to build a report that answers the question: “How many marketing qualified leads do I have and how am I getting them?” Which dimension should you put in your breakdown by area?
- - You want to change the end date for multiple line items within your Display & Video 360 campaign and plan to use structured data files (SDFs) for bulk editing. What's the first step you should take?
- - You want to check your client's Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and learn that the deal didn't receive any significant results. What could be causing this issue?
- - You want to compare a manual bidding strategy against an omnichannel Smart Bidding campaign. Which method would help you test this strategy?
- - You want to compare whether users behave differently on your product detail pages based on the type of device they're using. Which report can you use to find this information?