Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You want to improve a video ad's effectiveness. What post-production edit will help you achieve your goal?
- - You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so it gets more exposure. What action should improve the ad relevance?
- - You want to increase the relevance of a Google Search ad so it's more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad?
- - You want to increase your exposure for a new product line that you're launching, so you're looking to use broad match to reach more consumers. Which three best practices can help you achieve your marketing goal?
- - You want to know how various ads you've placed work together on the path to conversions, so you decide to look at the Attribution Paths Report. Where in your Google Analytics 4 property can you find this report?
- - You want to know how various ads you've placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the Conversion paths report?
- - You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker. Who can see this new path exploration by default?
- - You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker.Who can see this new path exploration, by default?
- - You want to launch your first Shopping campaign, but you don't know the difference between Search and Shopping. What's a benefit of Shopping Ads?
- - You want to learn what happens after transactions occur on your site so you can look for cross-sell opportunities and include new products in your next campaign. Within Search Ads 360, what tool should you look at?
- - You want to link your Google Analytics property to BigQuery. What two options will you find when deciding how often data is exported to BigQuery?
- - You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your Display & Video 360 account settings should you set this up?
- - You want to permanently change the default primary dimension for the User Acquisition Report within your property. How can you achieve this?
- - You want to plan, budget, manage your spend, and understand your campaign's success in Search Ads 360. What tool would you use?
- - You want to reach cooking enthusiasts with your Google Video campaign. What audience solution should you use?