Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You're in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that's all you need. How should you respond?
- - You're in a meeting with your marketing team discussing the performance of your company's social media community. A new team member suggests tracking the company's profit margin as a key performance indicator (KPI) for the social media community. How do you respond?
- - You're in charge of marketing for a small retailer that plans to expand on its eCommerce presence by opening 35 physical stores within the next few months. The goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?
- - You're in the process of creating a Google Merchant Center account and realize you don't have a refund policy. Your company does not allow refunds. What should you do next?
- - You're in the process of creating a Google Merchant Center account and realize you don't have a refund policy. Your company does not allow refunds. What should you do next?
- - You're interested in omnibidding, but realize that some categories are offline only. Which of these omnibidding setups is optimal?
- - You're launching a campaign for a national bakery chain that's opening next weekend. They're willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?
- - You're launching a new line of camping tents and are running ads across mobile web and in-app inventory.If your objective is to see purchases across both platforms, which report should you run?
- - You're looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?
- - You're looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a patio set. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?
- - You're looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool. Which Shopping ads policy is the advertiser violating?
- - You're looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?
- - You're looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating?
- - You're looking to connect with viewers and make your brand stand out to potential customers. How can you accomplish this in a video ad with an awareness objective?
- - You're looking to connect with viewers and make your brand stand out to potential customers. How can you achieve these goals using a video ad with an awareness objective?