Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You're selecting imagery to use in a Discovery campaign for your appliance business and want to make sure the images chosen follow creative guidance. Which image should you choose to meet this goal?
- - You're selecting imagery to use in a Discovery campaign for your furniture business. Which of the following images follows creative guidance?
- - You're setting up a Connected TV (CTV) campaign and are concerned about security. What Display & Video 360 tools can help you protect your brand?
- - You're setting up a non-YouTube connected TV (CTV) campaign and want to make sure you're doing it correctly. To make the campaign run properly, you need to modify a particular Display & Video 360 campaign setting. What should you do?
- - You're setting up a product feed in Merchant Center for the first time, and you realize you don't have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?
- - You're setting up a Shopping campaign but aren't sure which campaign goal to select. You'd like to engage with shoppers who are close to making a purchase decision. Which goal should you select?
- - You're setting up a Shopping campaign in hopes of engaging with shoppers who are close to making a purchase decision. Which campaign goal best represents what you're trying to accomplish?
- - You're setting up a video action campaign to convert intent to action. How should you approach your audience strategy?
- - You're setting up keyword insertion for your Search campaign to promote a new line of eco-friendly shirts so that the ad text dynamically adjusts to match queries like “V-neck shirts' and “crew neck shirts.' If the keyword can't be replaced, however, you want the ad to serve the default phrase “eco-friendly shirts.” How should you set up this keyword insertion in Google Ads?
- - You're setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts' and “linen shirts.' If the keyword can't be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?
- - You're setting up keyword insertion for your Search campaign to promote a new line of sustainable socks so that the ad text dynamically adjusts to match queries like “sports socks' and “dress socks.' If the keyword can't be replaced, however, you want the ad to serve the default phrase “sustainable socks.” How should you set up this keyword insertion in Google Ads?
- - You're setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled?
- - You're the Chief Marketing Officer (CMO) at a large retailer where teams have historically worked in silos. Your goal is to incorporate online and offline KPIs into your marketing strategy. Which three of these things should you do when creating a holistic online-to-offline strategy? Choose three.
- - You're the highest bidder, at $10, in a second-price auction for inventory within Display & Video 360. The second-highest bidder bids $6. What will you pay for these impressions as the auction winner?
- - You're the marketing director at a direct-to-consumer home appliances company and are looking to drive online sales. How should you connect with viewers through video ads?