Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You're the marketing manager for a pastry shop and are building a new ad campaign through Campaign Manager 360. You're comfortable with coding and want to work with a Google solution to measure app conversions.What solution should you pick?
- - You're the marketing manager for a whale-watching tour company and are creating a Discovery campaign. You need to choose images that will help generate leads for the business to use in the campaign. Which images should you choose for your campaign to meet your goal?
- - You're the marketing manager for an online sporting goods store and have been tasked to optimize the company's display campaigns before increasing their budgets. What should you do to achieve this goal?
- - You're the proprietor of a small candy shop and want to learn about customers' journeys from ad engagement to in-store visit. Which metric should you use?
- - You're thinking about using automated bidding to improve the efficiency of your campaign management process. What are three ways automated bidding can improve efficiency?
- - You're training a new colleague to set up non-YouTube connected TV (CTV) campaigns. They need to modify a certain campaign setting in Display & Video 360 so the campaign can run properly, but they can't remember which one it is. What should they do so the campaign can work?
- - You're trying to determine how effectively your ads are driving online sales and generating leads through sign-ups, and you compare your Google Ads data with your offline data. That's when you see a difference in the number of sign-ups in Google ads vs. your offline data source. Assume everything is working properly and the issue lies with when a conversion was counted. What would you say is causing this data discrepancy?
- - You're trying to improve an ad's perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad's quality?
- - You're using Google Analytics 4. What would it call interactions on a website or an app?
- - You're using Google Analytics for your website. In which situation could you use the Engagement overview report?
- - You're using Performance Max campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Performance Max?
- - You're using Performance Max campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what's a benefit that you gain with Performance Max?
- - You're using Smart Shopping campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Smart Shopping campaigns?
- - You're using Smart Shopping campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what's a benefit that you gain with Smart Shopping campaigns?
- - You're walking a new client through the basics of Google Search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?