Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You've just joined the blogging team for a new fashion retailer called VintageVines. What are some strategies you could adopt to reach and resonate with your target audience? Select all that apply.
- - You've just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up. Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences?
- - You've never launched a video campaign or made a video ad before, but you do have brand images, text, and logos available. Which tool could help you make your first video ad from these assets?
- - You've noticed some discrepancies in your Google Analytics property and are trying to troubleshoot. Which of the following dimensions can you use to help identify anomalies or potential issues?
- - You've noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?
- - You've operated a successful online retail business for a decade without changing your product and marketing strategy. You've observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two. Select 2 Correct Responses
- - You've owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn't changed. Which two actions should you take? Choose two. Select 2 Correct Responses
- - You've owned a successful online retail business for a decade. Though the product and marketing strategy hasn't changed, shoppers' behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take? Choose two. Select 2 Correct Responses
- - You've placed multiple ads to help drive traffic to your website. Now, you want to look at the Attribution Paths Report to see how they've been working together on the path to conversions. To do this, where can you find the Attribution Paths Report in your Google Analytics 4 property?
- - You've read a lot about Google App campaigns and you're excited to get your own campaign up and running. What should you do first before you set up your campaign in the Google Ads interface?
- - You've worked with your client to develop a video campaign. When you're ready to begin the campaign, only the companion ads are ready to serve. What should you decide to do with the campaign?
- - You've worked with your client, a pottery company, to get their campaign ready.In Campaign Manager 360, what will you need to do make sure their creatives serve to a major arts and crafts community site?
- - You’re a content creator for an automobile dealership. You’re looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by?
- - You’re a sales manager and have recognized a pattern of mediocre sales call recordings and want to further educate your team. Which tool could you use to educate your team to improve performance?
- - You’re about to present an ad campaign to a client and want to include the core platform integrations in Campaign Manager 360 as part of the pitch.Which platforms would you include in that presentation?