Knowledge Base

Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!

- Your athleisure brand customer wants to know what yoga pants drive the most sales.WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?
- Your boss asks you to identify your target audience’s preferred channels by collecting feedback. What are the different ways you can collect accurate feedback? Select all that apply.
- Your boss asks you to report on how your content campaign has contributed to the lead generation goals. What metric do you report on to demonstrate its contribution?
- Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?
- Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT:
- Your bridal design client wants to know how many bid strategies their Search Ads 360 campaign can have.What number do you tell them?
- Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like?
- Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app. Which of these should you use for these insights?
- Your business partner is working with a client who'd like to advertise within several iOS news apps. An error occurs after setting up the campaign in Campaign Manager 360 and assigning the creatives.What could have caused the error?
- Your client created several native video ads to promote their new musical. Which Display & Video 360 line item type should you use for this campaign?
- Your client created their company's first Google Search campaign for their yoga school. They launched a Google Search campaign and chose leads as their campaign marketing goal. Which results can they expect by doing this?
- Your client creates hand-painted desk calendars. They're wondering what the optimal window of time might be to review the performance of their Search Ads 360 campaign. How do you respond?
- Your client developed new audio ads for their department store, and you recently launched a Programmatic Guaranteed deal to support those ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360 and didn't see any significant results. Why could that be?
- Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
- Your client has lots of repeat customers and would like your help reaching consumers who will drive the highest conversion revenue in the future. How would you recommend they achieve their goal using Smart Bidding?