Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because:
- - Your colleague wants to check the Brand Lift Study (BLS) on his client's new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn't find any significant results for the deal. What could be the reason?
- - Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?
- - Your colleague works with a pet food client who is running an in-stream video campaign through Campaign Manager 360. They're wondering when they should activate default ad placements.What's the right advice to tell them?
- - Your colleague would like to set transcoding for their new campaign that includes in-stream video creatives, but they ask you for help about which Campaign Manager 360 hierarchy where they should look.How would you answer them?
- - Your colleagues have read a lot about Google App campaigns and are eager to start a campaign of their own. What's the first step they should take before they use the Google Ads interface?
- - Your company is launching a campaign for a new car model. They want to create an immersive 3D format that uses their existing 3D car models. What Display & Video 360 ad format should you use?
- - Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher's site. Within Display & Video 360, what deal type should you use?
- - Your company is launching several new video game modules with a separate display ad for each console. Management wants to make sure the ad leading to the most purchases shows more often than the ads not performing as well. To achieve that goal, what type of Display & Video 360 creative optimization would you use?
- - Your company is opening a new restaurant next month and creating several 30-second videos to promote the grand opening. They want to determine which of the ads viewers watched to the end most often so they can prioritize showing that ad. Within Display & Video 360, what video creative optimization type should you use to achieve that goal?
- - Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?
- - Your company owns a productivity app and plans to expand outside of the US into Latin America. They hire a professional translation service and believe it'll be ready to launch as soon as the translation is complete. Which steps should they consider taking before launching?
- - Your company provides home maintenance services, and you want to reach more consumers. You have a limited budget to work with. Which benefit does Google Ads offer that could help you achieve your goal?
- - Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
- - Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?