Knowledge Base

Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!

- Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?
- Your marketing efforts have long focused on increasing app downloads. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)
- Your marketing efforts have long focused on increasing discovery of your company's app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)
- Your marketing objective is to build awareness. What audience solutions should you consider using in your Google Video campaign?
- Your national pet-care retail customer wants to attach their consumers' behavior with their annual business goal of 20% revenue increase. What should they set up within Display & Video 360 to get that information?
- Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They're using a counter tag within their Floodlight tags in Campaign Manager 360.Which counting method should you use if you want to measure how many users downloaded the brochure?
- Your new client asks you about their video ad creatives options while you're working with them to set up a video advertising campaign through Campaign Manager 360.What options do you tell them they have?
- Your new client's business has a home decor division and a general contracting division. Since this is the first time you're working with them, you'll need to set up their Campaign Manager 360 network so they're able to separate their divisions while also being able to see a holistic view of their company.What kind of setup will allow for this differentiation?
- Your new colleague is trying to learn more about the options for customizing attribution models in Display & Video 360. How would you accurately summarize those options?
- Your new colleague is working on a large outerwear campaign and wants to use structured data files (SDFs) to update some details. They ask you to check why they're getting an error message when they upload everything to Display & Video 360. What did your colleague probably do wrong to trigger this error?
- Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale.Using Campaign Manager 360, what should you do to divide your traffic in order to meet this objective?
- Your outerwear company recently launched a Programmatic Guaranteed deal. The campaign was set to go live this morning, but when monitoring Display & Video 360, you observe that no impressions ran and no spend was recorded. You decide to use the Deal Troubleshooter to figure out the problem. What's the first step you should take?
- Your pet food client wants you to recommend a Google product that can connect with Search Ads 360 to provide data visualization that will offer a more robust view of their campaign.What product should you suggest they use?
- Your premium beverage customer set a target return on ad spend (tROAS) bid strategy in Search Ads 360. They noticed that when they evaluate how the strategy is doing, there's limited consistency and minimal automation. What might be happening?
- Your real estate client just launched an ad campaign, and they're eager to quickly check impression levels. What Display & Video 360 report type will let them see the data right away?