Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Google Tag Manager has which of the following two capabilities? Chose two.
- - Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?
- - Greg wants to optimize his ad campaigns with Audience Insights. How can Audience Insights help him?
- - Greta is an SEO professional working for a large law firm. She is gathering her monthly reports on their website performance, and her manager has asked that she focus on demonstrating how SEO is contributing to the business' bottom line. What type of report should Greta pull in order to best show the ROI of SEO?
- - Hank wants to use a 'Maximize Conversions' campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
- - Hanna wants to run a Live Event and she wants her colleagues to help moderate. Which type of access do her colleagues need to moderate?
- - Harisa is thinking about 'Big Rock' type of content that she can construct and deconstruct. Which two tactics would be optimal?
- - Harold is the marketer for WhizKid.com, an online school for exceptional kids. The site isn't meeting revenue goals. The president of the company is upset and wants a solution right away. Harold suspects the site isn't as user-friendly as it could be. Google Analytics shows that exit rates are high. Harold would like to better understand how users move through the website. Which category of Google Analytics reports can give Harold that information?
- - Harry's about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign?
- - Having an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to?
- - Healthy Life HQ10, a health and wellbeing company, has both a website and an app. What are three reasons why the company should consider implementing measurement solutions that connect web and app? (Choose three)
- - HeavyDuty.com is an online site for heavy industrial machinery. Revenue last quarter was disappointing. As the lead marketer for the site, it's your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user's Google account?
- - Helena is rebranding a picture to add an important message, but the space on the image is limited and it doesn’t fit. What is the best decision she can make?
- - Henrietta is starting to create her ad creative. How many images can she upload to the media library at a time?
- - Henry has been running a Google App campaign for a number of days and he noticed that it's still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?