Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - If your client asks what the preferred window of time is for reviewing the performance of their Search Ads 360 campaign, how would you respond?
- - If your client asks where to apply labels in their Search Ads 360 campaign, how should you respond?
- - If your client is trying to create automated rules in Search Ads 360 for all the campaigns associated with their agency but they can't see all their campaigns, why might that be?
- - If your client often changes keywords in their campaign as a reflection of the previous week's sales, what would you recommend they use in Search Ads 360, along with their data-driven attribution model, so that the campaigns update correctly?
- - If your company doesn’t produce very much content, all of the following are good alternatives EXCEPT:
- - If your content is focused on the different solutions to your buyer persona's problem, where would that content fit into the buyer's journey?
- - If your coworker asks what optimized targeting does, how could you explain it?
- - If your customer wants to dig deeper into their Search Ads 360 campaign and view the reporting for how their business organization is set up, what do they need to have set up within their account?
- - If your customer's business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?
- - If your customer's main goal is brand exposure, what Search Ads 360 brand strategy would they set up?
- - If your goal is testing various combinations of headlines and descriptions so you can optimize your results accordingly, which two responsive search ads benefits will help you do this?
- - If your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose?
- - If your goal was to connect individual customers' behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers?
- - If your marketing objective is to build awareness, what audience solutions should you consider using in your Google Video campaign?
- - If your retail client wants to use custom dimensions in Search Ads 360 to help them make business decisions, what's one way to do it?