Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - In Campaign Manager, which goals are available to select under the Conversions campaign objective? Select all that apply.
- - In Display & Video 360, a national gift shop chain created a specific audience for their campaign, which is geared toward holiday shoppers. They don't want their audience seeing the ad more than twice a month. How should you set up frequency management?
- - In Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?
- - In email marketing, email authentication can be related to which of the following metaphors?
- - In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?
- - In Google Search campaigns, Jenny routinely replaces low-performing ads, but she knows that Google App campaign best practices are different. For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?
- - In HubSpot, help desk is comprised of all of the following tools EXCEPT:
- - In HubSpot's sequences tool, what feature allows you to distribute sends evenly across different versions of an email to capture data on performance?
- - In marketing, the terms 'Demand Generation' and 'Lead Generation' are interchangeable.
- - In Monroe's Motivated Sequence, the purpose of the Action section of a persuasive speech is to _____.
- - In Monroe's Motivated Sequence, the purpose of the Attention section of a persuasive speech is to ______.
- - In Monroe's Motivated Sequence, the purpose of the Need section of a persuasive speech is to _____.
- - In Monroe's Motivated Sequence, the purpose of the Satisfaction section of a persuasive speech is to _____.
- - In Monroe's Motivated Sequence, the purpose of the Visualization section of a persuasive speech is to _____.
- - In most companies, which department produces the most content?