Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - In the three horizon framework, what does horizon three symbolize?
- - In the three horizon framework, what does horizon two symbolize?
- - In the world of digital advertising, how would a tag be defined?
- - In traditional marketing organizations, how is budgeting usually handled?
- - In traditional marketing organizations, which of these is a typical budgeting strategy?
- - In video advertising, which of the following techniques should you apply to help people think or feel something?
- - In video advertising, which of the following techniques should you apply to help people think or feel something?
- - In what Display & Video 360 scenario does it make sense to use inventory packages?
- - In what Display & Video 360 situation would you use data-driven creatives with dynamic rules?
- - In what order should the steps to conduct a marketing experiment be completed?
- - In what situation would you use the video impressions or video starts metric from Campaign Manager 360?
- - In what two ways can optimization score drive marketers' success?
- - In what two ways can the Recommendations page in your Google Ads account help with campaign performance? Choose two.
- - In what two ways does the insights page help a markterer make their workflows for performance evaluation simpler? (Choose two.)
- - In what way are incrementality experiments different from A/B experiments?