Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - How should you summarise the short-form content trend to a marketing expert?
- - How should you summarize the short-form content trend to a marketing expert?
- - How should you tell an advertiser to do a bulk creatives upload in Display & Video 360?
- - How will the Chrome and Android Privacy Sandbox APIs be used by ad tech companies, including Google Ads product offerings?
- - How will you be notified of an account suspension (aside from the Google Merchant Center diagnostic interface)?
- - How will you best optimize your strategy to increase the number of clicks on your ads?
- - How would a digital marketing consultant describe the Google tag to a new advertiser?
- - How would the Intelligence Panel in Display & Video 360 prove valuable in a campaign?
- - How would you accurately describe the function of product groups in a Shopping campaign?
- - How would you adapt this query to limit results to Sponsored Products keyword targeting only? SELECT ad_product_type, targeting, customer_search_term, match_type, SUM(spend)/100000000 AS total_cost_dollars,((SUM(spend)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions, SUM(clicks) AS clicks, (SUM(clicks)/SUM(impressions)) AS ctr FROM sponsored_ads_traffic WHERE match_type IN('PHRASE', 'BROAD', 'EXACT') GROUP BY 1,2,3,4
- - How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2
- - How would you calculate a store visit's value to your business?
- - How would you define Demand Generation?
- - How would you define incrementality?
- - How would you define Lead Generation?