Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Maria wants to set up a Website Retargeting campaign. What will she need to do before creating a campaign?
- - Maria would like to work for a tech company, so she starts following a range of companies in that industry. Where would she go to find the company’s mission, vision, and values?
- - Mariah is performing an SEO competitive analysis on her client's website. She identifies that their backlink profile is relatively weak, primarily because her client believes backlinks are a trend and isn't interested in investing in them. However, she notices that their top competitors have received backlinks from a few reputable news agencies and aggregator sites. As a result, they are outranking her client in the SERPs. How should Mariah approach this situation with her client?
- - Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
- - Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company's online and local inventory of toys, and boost traffic to their website and local toy stores?
- - Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company's online and local inventories of toys, and boost traffic to their website and local toy stores?
- - Marketing Hub users will frequently use which of the following menus in HubSpot?
- - Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta's needs?
- - Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta's needs?
- - Marta's Display campaign has delivered results beyond her expectations. She knows she increase returns with added spend, but that's not possible for her at the moment. How would Performance Planner benefit her in this situation?
- - Marta's online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she'll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?
- - Martha is the marketer for Circus.com. She's patterned the design of her web site after BigTop.com, a successful competitor's site. Sales from the site haven't been as successful as she hoped. She's asking you for advice to improve the marketing effectiveness of her website. What advice would you give to Martha to make her site more successful?
- - Mary has been familiarizing herself with the different ad components of a Search ad. Match the following text ad component descriptions with the components they describe.
- - Matt wants to create 'Sing' content that piques his audience’s interest, letting them know they can help solve their challenges. Which tactics should he consider?
- - Maxime is running a video ad but he's finding it isn't leading to conversions. According to LinkedIn, how many video views does he need in 90 days to start building a retargeting audience?