Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - The different types of keywords are:
- - The Eisenhower box helps you:
- - The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?
- - The following content distribution goal is missing a SMART goal element. What is missing? // Since we generated 300 leads from our previous e-Book, we want to generate 400 leads when we promote our next e-Book. This will support our inbound marketing initiatives to increase our number of qualified leads this year.
- - The goal of your Google video campaign is to grow consideration. What should your bidding solution optimise towards?
- - The goal of your Google Video campaign is to grow consideration. What should your bidding solution optimize toward?
- - The Hercules Fitness Center has a website named, HercFit.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to HercFit.com instead of the app. What web technology can open the mobile app from a click on a web ad?
- - The HubSpot knowledge base tool can do all of the following EXCEPT:
- - The inbound methodology is a circle. What does it represent?
- - The inbound methodology is meant to support which business functions?
- - The Insight Tag is a prerequisite for Website Retargeting.
- - The Johnson Door Company has a website named, JDoors.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to JDoors.com instead of the app. What web technology can open a product URL directly in a mobile app?
- - The language of the user’s choice is set by:
- - The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three)
- - The marketer for your company's website expresses concern that the website isn't creating enough revenue to justify it. The effectiveness of the landing page is under question. You're tasked with analyzing the percentage of people who don't click any links on the landing page. What's the name of the metric that you should look for?