Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Sponsored Products, Sponsored Display, and Sponsored TV campaigns operate on a daily budget, while Sponsored Brands campaigns can operate either on a daily budget or a lifetime budget.
- - Stanley has access to LinkedIn Recruiter. Which additional objective will he see in Campaign Manager?
- - Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
- - Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
- - Store visits are modeled using which non-Google Ads signals?
- - Store visits conversion tracking can be described in which way?
- - Streaming TV and Online Video can use Amazon Audiences in their campaigns.
- - Streaming TV incremental household reach is a post-campaign reporting solution that helps brands measure the unique, incremental audience reached through Amazon Streaming TV ad campaigns, above and beyond their linear TV campaigns.
- - Stronger brands experience more sensitivity to their pricing.
- - Stuart is in the market for a rain coat. He did a Google search and clicked a link to an outdoor clothing site named CoverUp.com. What must the site marketer for CoverUp.com do to make a good first impression of the site on Stuart?
- - Style, color, and size are examples of _____, when referring to products listed on Amazon.com
- - Summer is responsible for leading the testing at SweetFizz. Summer has been using a testing platform for SweetFizz's app. Why should SweetFizz integrate their testing platform with their app analytics?
- - Super Power Batteries includes has an ad that includes a direct comparison to competitor brands. Based on Amazon sponsored ads policies, would this ad be approved?
- - Super Power Batteries, a consumer packaged goods brand, is new to AMC and wants to learn more about what tables are available to query. Where in the AMC UI can they find this information?
- - Superior.com is the website for a regional HVAC service company. Online orders have fallen by 50% over the last three quarters. As the lead marketer for the site, it's your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user's Google account?