Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - True or false? Automated testing is sufficient to test for appropriate use of alternative text.
- - True or False? Backlinks build authority.
- - True or false? Behavioral marketing and customer segmentation can help you rectify your mistakes and rebuild trust effectively.
- - True or false? Buyer personas are non-fictional case study examples of your most successful customer.
- - True or False? Buyer personas can help you identify your target audience's preferred content distribution channels.
- - True or false? Canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects.
- - True or false? Changes in working capital are subtracted from net income on the cash flow statement.
- - True or false? Changing the properties listed on one contact record will change the way properties are listed on every contact property you view.
- - True or false? Chatbots can qualify leads based on number of employees.
- - True or false? Chatbots CANNOT book meetings.
- - True or false? Christina Garnett, a HubSpot principal marketing manager, suggests that outsourced social media managers need the same type of resources and knowledge as an in-house social media manager.
- - True or false? Combining multiple methodologies causes confusion and low performance.
- - True or false? Commissions for celebrity influencers are generally 5% of the sale.
- - True or false? Common uses for active lists include sending unique marketing emails based on each contact's behavior and properties.
- - True or false? Company records in HubSpot do NOT have timelines.