Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - An advertiser is interested in generating conversions through Google Display ads, but they're relying on the campaign's help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.
- - An advertiser is launching a new product. They need to ensure a creative will run every time.What do they need to do?
- - An advertiser is ready to build their mobile ad campaign and they want their ads to serve on any modern browser.Which ad inventory options should they select?
- - An advertiser participates in a private auction. What happens if their bid isn't the highest?
- - An advertiser's marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value?
- - An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign's optimization score is 40%. What does this score indicate?
- - An agency account executive reviews an account within Campaign Manager 360.What account components would the executive see?
- - An agency account manager has set up separate child advertisers for a client, a party supplies store.What's the next step the account manager should take to get the client's account ready in Campaign Manager 360?
- - An agency is building a mobile ad campaign with their client who wants their ads to serve to a current-generation browser.To meet their goal, which ad inventory option should they use?
- - An agency is interested in using automation to more effectively manage their Google Display campaigns. What's one automation model that Display campaigns provide?
- - An agency is working with a jewelry retailer on a campaign. They review their client's report in Campaign Manager 360 and notice that the default ads are running more often than the ads assigned by the campaign.What factor may be causing this issue?
- - An agency represents a photography accessories dealer. The dealer is ready to set up a campaign within Campaign Manager 360, with their newly created network.What steps, in order, should the agency follow to organize the campaign for their client?
- - An agency's client, a hair care products company, has just launched a new line of shampoos for children.To find out how many new and unique people have been buying their shampoo and have seen their media campaigns, which reports should they look at?
- - An apparel company is launching a baseball uniform line and wants to advertise their video ads within baseball game inventory.Before setting up their campaign in Campaign Manager 360, what's the first thing they should do?
- - An art supplies store catering to a large local student population is setting up a Performance Max campaign with the intent of driving more customer visits to its in-person location. What should its marketing team establish as a goal when creating its Performance Max campaign?