Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - While going through the sprint cycles, where should your team focus all their time and energy?
- - While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
- - While meeting with your fitness apparel client, you learn they want to streamline their advertising efforts and run all their Search Ads 360 ads during morning commutes. How should you set that up in their account?
- - While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two.
- - While working with a national florist retailer, you learn that they set a target return on ad spend (tROAS) bid strategy in Search Ads 360 then noticed limited consistency plus minimal automation after evaluating the strategy's outcome. Why might that be?
- - Who at your company will buyer personas most benefit?
- - Who created the pre-built reports found in the reporting library?
- - Who does Microsoft partner with to provide over 300 million free, commercially licensed images for use when creating audience ads?
- - Who is responsible for delighting prospects and customers?
- - Who should be involved in creating your buyer personas?
- - Who should choose the team’s theme to focus on, and when will it be announced to the team?
- - Why are broad match keywords so important?
- - Why are chatbots a great tool for strategically using marketing automation and AI?
- - Why are hashtags helpful?
- - Why are Responsive Search Ads valuable?