Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Within Campaign Manager 360, what are the components of each account?
- - Within Campaign Manager 360, what are the components within each campaign?
- - Within Display & Video 360, what's a good use case for inventory packages?
- - Within Display & Video 360, when would you use data-driven creatives with dynamic rules?
- - Within Search Ads 360, what feature should you use to make sure campaign structure, targeting, and creatives are updated automatically to reflect any changes?
- - Within Search Ads 360, what should you set up to learn about customer conversions?
- - Within Search Ads 360, where should you look to decide how to allocate your quarterly budget across each product and across each one of your campaigns?
- - Within your Search Ads 360 account, where can you access your reporting, campaigns, and ad groups?
- - Writing valid HTML adheres to which WCAG principle?
- - Yandi's online Bike Store is choosing an automated bidding strategy. They want to get as much conversion value and revenue as possible for given return on ad spend objective. Which bid strategy should they choose? Select one option.
- - Yani is creating a search campaign and is choosing an automated bid strategy. The aim is to ensure an average spend to get a customer to take action on their website over 30 days is less than $10. Which bid strategy should Yani choose? Select one option.
- - You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?
- - You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as “people seeking to retire” is an example of what?
- - You are adding a new contact to your CRM in HubSpot and want to ensure data accuracy and efficiency in prospecting. Why is it essential to provide an email address for the person you are adding?
- - You are advertising multiple new hair products your salon has begun to sell. Your goal is to boost the amount of traffic to your site to showcase these products. Which of the following bid models should you use to achieve this?