Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - An international restaurant chain wants to use engaging creative formats for their new promotional campaign. You need to apply a Google tool that has templates that allow direct upload of creatives to Display & Video 360. What tools should you use?
- - An online beauty supply retailer has established a target return metric for the forthcoming year.Which Smart Bidding Strategy can help them achieve this objective?
- - An online bicycle retailer wants to create a Performance Max campaign to help them drive sales for a new line of electric bicycles.What first step should they take with Performance Max?
- - An online employment agency has determined that their highest-value clients reach out through their website. They want more potential clients to submit an interest form. What's the right campaign objective for this business's goals?
- - An online furniture outlet is hoping to create a Performance Max campaign to help them boost sales for a new line of couches.How should they get started with Performance Max?
- - An online retailer has a goal of increasing the value they see from their Search campaigns, and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organization?
- - An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their sneaker category. How should they get started with Performance Max?
- - An online travel-planning startup wants to serve ads that would be a good fit for both desktop and mobile devices.Which technology can help them achieve that goal?
- - An organization hoping to grow its online sales is testing out different campaign optimizations intended to connect them to more potential customers.What value do these experiments have for organization?
- - Ana is creating a Carousel Ad. How should she approach the design?
- - Ana wants to expand her reach beyond her current audience. Which Matched Audience should she consider? Select all that apply.
- - Andrea is creating a 1,000 word blog post. Which type of content is this considered to be, according to LinkedIn?
- - Andrea wants to reach more members with similar professional characteristics. What should she consider? Select all that apply.
- - Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two)
- - Angela's ready to get started with her first Smart Display campaign, but her account isn't yet eligible due to not having enough conversions in the last 30 days. What's the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?