Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You lead a small retailer's marketing team. They're expanding on their eCommerce business and plan to open 10 stores within the next few months. Their goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?
- - You learn from your client, a national airline provider, that they're using feed data to add structure to their Search Ads 360 templates. Your customer also tells you that competitive flight prices are one of their business goals; they want that highlighted in their campaign. Through feeds, what are their available pricing options?
- - You learn from your customer, a hat designer, that they just updated their campaigns to reflect new audience targets for a new line of bowlers and fedoras. Within their Search Ads 360 campaign, how can they keep track of those changes?
- - You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video. While looking through your data, which of these is a 'user property' collected by Google Analytics?
- - You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You're interested in gaining insight to which of these is driving the most new customers and the most conversions. Which dimension shows you where your website users arrived from, such as 'organic search' or 'referral'?
- - You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who've made a purchase. Which of these is an example of a predictive audience?
- - You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?
- - You manage marketing for a local tourism company and you're creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?
- - You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible. In which two ways can Google Ads help?
- - You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
- - You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
- - You manage marketing within a direct-to-consumer auto parts company and are aiming to drive sales online. What technique should you use to connect with viewers through video ads?
- - You manage the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types could you use to show images of their products, advertise their company's online and local inventories of toys, and boost traffic to their website and local toy stores?
- - You manage the online marketing campaigns for a vitamin and supplement store. You launched a Google Search campaign and chose leads as your campaign marketing goal. Which outcome can you expect from the campaign?
- - You manage your company's Google Search Ads campaign. You also regularly review the optimization score to help you make your Google Search campaign as effective as possible. How can you use the optimization score to refine your campaign?