Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You need at least 2 images (wide/rectangle images, sized at 1200 x 628 pixels) to get started with Microsoft Audience Ads.
- - You need to explain what Campaign Manager 360 is to a client.What answer will you give them?
- - You need to reach several specific audiences for the YouTube connected TV (CTV) campaign you're running for your client. Within Display & Video 360, what audience types can you use?
- - You notice quite a bit of traffic is coming to your site and being categorized as Direct traffic. Why might these site visitors be categorized in this way? Select all that apply.
- - You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?
- - You own a local apparel store but don't have a product-specific landing page, which is required to run on Local Inventory Ads. Which feature will allow you to advertise your products on Local Inventory Ads?
- - You own a small bike store and want to learn about your customers' journeys between an ad engagement and an in-store visit. What metric should you use?
- - You own a small business that sells baseball caps. You're set to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?
- - You own a small business that sells scented candles. You're prepared to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?
- - You own a small business that sells shoes. You're ready to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?
- - You own a small hardware company and have been driving online sales with video campaigns. How should you edit existing ad creative to optimize your existing ads and drive more online sales?
- - You plan to use structured data files (SDFs) to update details of a large campaign you're working on. You try to upload everything into Display & Video 360 but get an error. What setting is likely causing that error?
- - You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
- - You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?
- - You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?