Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Your company's marketing team is aiming to enhance its tracking capabilities to better understand user behavior across the web. A team member suggests that recent changes in privacy laws and data protection would make this easier. As an expert in the field, how do you respond?
- - Your customer is aiming to not only drive conversions but also track how those conversions drive users to enroll in their weekly newsletter distribution list. When setting up their data-driven attribution model in Search Ads 360, what else should you set up?
- - Your customer Nina is returning to your website. Which messaging option would be the most helpful to Nina?
- - Your customer, a global over-the-counter body-care brand, wants to launch Display & Video 360 deal negotiations for exchanges integrated with deal sync. How should they do that?
- - Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?
- - Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week's sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?
- - Your customer, a purveyor of office supplies, wants to know where to apply labels within their Search Ads 360 campaign. What do you tell them?
- - Your customer, an advertising agency, wants to create automated rules in Search Ads 360 for all the campaigns associated with their agency--but they can't see all their campaigns. What's one reason this might be happening?
- - Your customer, an organic wellness brand, is launching an allergen-free detergent. They want to make sure they're appearing within very specific parameters and content in their connected TV (CTV) campaign. What Display & Video 360 tools are available to help them protect their brand?
- - Your fitness equipment client just launched a virtual fitness app. They're offering a pricing special for users who download their app in-store. Your client would like to have the website traffic directed to the mobile site, then have the mobile site traffic directed to the store for the special.What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?
- - Your form submission rate tracks:
- - Your friend is starting a company and wants to identify the job their product will do for people. What advice would you give them?
- - Your goal is to increase retention and loyalty for your brand. What type of Google Video campaign should you use to achieve that goal?
- - Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide?
- - Your health and wellness client is using Search Ads 360 to add an owner to the custom column. Across what account levels can the owner access and manage columns?