Knowledge Base

Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!

- You own a small bike store and want to learn about your customers' journeys between an ad engagement and an in-store visit. What metric should you use?
- You own a small business that sells baseball caps. You're ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
- You own a small business that sells baseball caps. You're set to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?
- You own a small business that sells scented candles. You're prepared to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?
- You own a small business that sells scented candles. You're ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
- You own a small business that sells shoes. You're ready to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?
- You own a small business that sells shoes. You're ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
- You own a small furniture company and have been driving online sales with video campaigns, but you'd like to optimize your exising video ad creative. How should you edit existing ad creative to drive more online sales?
- You own a small hardware company and have been driving online sales with video campaigns. How should you edit existing ad creative to optimize your existing ads and drive more online sales?
- You own an independent sporting goods store and have been driving online sales with video campaigns. How should you optimize your existing video ad creative to drive more online sales?
- You plan to use structured data files (SDFs) to update details of a large campaign you're working on. You try to upload everything into Display & Video 360 but get an error. What setting is likely causing that error?
- You ran a successful awareness campaign with a video ad that's 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?
- You recently launched a new line of kombucha products with the plan of selling them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
- You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
- You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?