Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You work on the marketing team for an eCommerce business and you're looking to summarize the value of YouTube to the leadership team. How should you summarize the shopping trend to them?
- - You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?
- - You work with a clothing brand that's launching a new parka collection. You want to see which winter sports publishers have space on their websites that's available for purchase. What Display & Video 360 module should you use to find that information?
- - You'd like to add mobile ads to your current campaign, but some creatives are already mobile-optimized and could be appearing on mobile websites.What's the first consideration you should look at within the Campaign Manager 360 account to make sure of delivery and to reach your goal?
- - You'd like to find out how many visitors shopped on your website every day last month, and you'd like to have this spreadsheet emailed to you.Which Campaign Manager 360 feature should you use that meets your need?
- - You'd like to further break down and analyze the data shown in a standard table report. Which feature would you select to do that?
- - You'd like to improve an ad's perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?
- - You'd like to promote your products across Google's platform but aren't sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?
- - You'd like to promote your products across Google's platform but aren't sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?
- - You'd like to pull a Free-Form Report for an upcoming meeting. Which types of visualizations are available to include in this report?
- - You'd like to share video campaign metrics with your business partners. You plan to show them the number of times people stop their video ad and the number of times people restart their video ad.To meet this goal, which two rich media metrics from Campaign Manager 360 would you share?
- - You're a digital marketing manager for a large children's clothing retailer that maintains a flexible budget for all campaigns. What best practice should you follow to see the best results from your budgeting flexibility?
- - You're a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?
- - You're a marketer for a wedding planning business, and you've been running a campaign across mobile web, mobile app, and desktop web platforms. When reviewing the campaign, you see that mobile-related metrics aren't appearing.What may be the cause for the missing metrics?
- - You're a marketer for your company's website, Smith&Smith.com, a shoe wholesaler. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the checkout page is unfriendly to customers. You've recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?