Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You're an agency account executive working with a new games app developer. They've been running ads across in-app inventory and mobile web.To find out about purchases in both platforms, which report should you check on?
- - You're an experienced Google Ads account manager, but you're struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for you to rely on machine learning instead of doing everything manually? (Choose two)
- - You're an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?
- - You're asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream?
- - You're bidding in a fixed first-price auction for inventory across exchanges within Display & Video 360. You have the highest bid for the impressions at $25. How much will you pay?
- - You're building a Google Video campaign with the goal of growing consideration for your brand. What's the benefit of using video ad sequencing?
- - You're building a product feed for a client who is new to Shopping ads, and you notice the client's inventory data isn't accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two. Select 2 Correct Responses
- - You're building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client's inventory data. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses
- - You're building a purchase funnel in Explore and want to select a homepage view. Which dimension would you use to do this?
- - You're building an ad campaign for a photography supply store, and they've prepared many different creatives for their campaign.Which product should you select to help you easily integrate creatives while working with Campaign Manager 360?
- - You're considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding can improve efficiency?
- - You're creating a Discovery campaign for your t-shirt business and want to select imagery that follows creative guidance. Which of these images follows this guidance?
- - You're creating a Google video campaign with 'brand awareness and reach' as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
- - You're creating a Google Video campaign with 'brand awareness and reach' as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
- - You're creating a responsive display ad and want to make sure you're following best practices. How many headlines, images, and short descriptions should you prepare?