Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You're making a video ad for a travel company with the goal of driving bookings on their website. Which of the following call-to-actions (CTAs) should you use in the ad?
- - You're making a video ad to generate leads for a cleaning services company. How should you present the ask for viewers to take action?
- - You're making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call to actions (CTAs) should you use in the ad?
- - You're making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?
- - You're making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?
- - You're making your first video ad with the goal of driving consideration for your brand's offering. How should you hero the product in this ad?
- - You're managing app campaigns for a client and notice that they've achieved strong performance with their current creative, but have been using the same assets for a long time. How can you keep creative fresh for users while maintaining consistent results?
- - You're managing app campaigns for a financial services company. Which of the following assets should you use?
- - You're managing app campaigns for a project management software company. Which of the following assets should you use?
- - You're managing app campaigns for a tax services software company. Which of the following assets should you use?
- - You're managing your first app campaign and understand that text is an important input, but you're not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?
- - You're marketing a new line of cleaning services and need to reach more consumers, but you have a set budget you can't exceed. Which benefit of Google Ads could help you achieve your goal?
- - You're new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?
- - You're on a social media team for a outdoors brand called Appalachia. They've decided to revitalize their Pinterest account and see if they can engage customers there. What ways might you bring inbound marketing into the content creation process for this channel? Select all that apply.
- - You're on the lead generation team at a wine reseller called Partners in Wine. You've noticed that the user open rate of your emails has dropped over the last couple of months. What are some first steps you could take to solve this issue?