Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Your client has very specific brand guidelines, so you need to help them set up universal brand controls across all products. Within the Display & Video 360 account settings hierarchy, what's the highest level you should use?
- - Your client is a busy florist who changes the keywords in their campaign frequently in order to reflect sales from the previous week. Along with their data-driven attribution model in Search Ads 360, what should your client use to make sure their campaigns are updated properly?
- - Your client is a global sneaker brand launching regional-specific tennis shoes. They need to track performance by region and use that information to optimize monthly.What should they use within their Search Ads 360 account to do that?
- - Your client is a leading outdoor gear retailer. For their new Display & Video 360 campaign, they want to work directly with a specific media outlet to make sure they achieve a fixed number of impressions within the outdoor adventures section of the publisher's site. What deal type should they use?
- - Your client is a sports retailer who's launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?
- - Your client is an advertising agency that manages multiple clients across various categories.How should they structure their Campaign Manager 360 instance(s) to make sure there's simple transferability?
- - Your client is eager to kick off their privacy strategy. What's one step your client can take today to get in front of ongoing privacy changes that are likely to affect the way data is collected?
- - Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren't performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?
- - Your client is looking for a way to compensate for conversion data loss. What's a short-term solution that can solve your customer's attribution problem?
- - Your client is requesting an overview of their Search Ads 360 performance within a customized date range. What should you share with them?
- - Your client is wondering how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding.What do you tell them?
- - Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?
- - Your client isn't convinced that third-party cookies will be deprecated. What should you say to convince your client otherwise?
- - Your client isn't sure how Consent Mode can benefit their business and asks for your advice. Which feature of Consent Mode should you tell your client about?
- - Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?