Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They're a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand's exposure and reach audiences interested in hiking and rock climbing across the web?
- - Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audiences should you use to make sure the ad is shown to people looking to purchase this type of bike?
- - Your client sells furniture and is ready to optimize profit rather than revenue. How can Smart Bidding support your client?
- - Your client wants to create a video campaign with your agency. They ask you for an example when you might use the video impressions or video starts metric from Campaign Manager 360.How do you answer them?
- - Your client wants to focus on a specific media outlet to promote their new line of smart refrigerators. They also want to achieve a fixed number of impressions within the kitchen appliances section of the publisher's site. What Display & Video 360 deal type fits their requirement?
- - Your client wants to know the Google products that integrate with Search Ads 360.What are they?
- - Your client wants to measure users' ability to see their video.Which metric within Campaign Manager 360 should they use to do this?
- - Your client wants to promote a new line of high-end watches with interchangeable faux-leather straps. They want their ad to target customers who are interested in that specific style. In Display & Video 360, what type of audience should you use to achieve this goal?
- - Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?
- - Your client wants to run their sneaker campaign across three different sports publishers, each with different video creative specifications. One accepts 300x250-only companion ads, one requires VAST and vPaid tags, and the third hasn't sent specifications.How should you traffic this campaign?
- - Your client wants to set transcoding for their upcoming campaign that includes in-stream video creatives.At what Campaign Manager 360 hierarchy is transcoding set for in-stream video creatives?
- - Your client wants to use a Floodlight tag in Display & Video 360 to report the number of people who visit their site after clicking on one of their ads. What tag should be used?
- - Your client would like to improve their marketing strategy with privacy-centric solutions. Which two steps should they take to begin the process?
- - Your client would like to measure how many new users are seeing their campaign. They'd like to view this on a spreadsheet emailed daily.Which Campaign Manager 360 measurement feature should you use to meet their request?
- - Your client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad.To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?